{"id":14598,"date":"2025-02-27T13:24:39","date_gmt":"2025-02-27T18:24:39","guid":{"rendered":"https:\/\/ateneo.co\/landing\/?page_id=14598"},"modified":"2025-05-22T10:42:07","modified_gmt":"2025-05-22T15:42:07","slug":"la-estrategia-digital-infalible-para-hacer-engagement-de-medicos-en-farma","status":"publish","type":"page","link":"https:\/\/ateneo.co\/landing\/la-estrategia-digital-infalible-para-hacer-engagement-de-medicos-en-farma\/","title":{"rendered":"La estrategia digital infalible para hacer engagement de m\u00e9dicos en farma"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb199deg\u00bb background_color_gradient_stops=\u00bb#01104c 0%|#1650b5 37%|rgba(20, 65, 154, 1) 55%|#0f1e59 100%\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; 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_module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]    <canvas id=\"galaxyCanvas\"><\/canvas><!-- [et_pb_line_break_holder] --><!-- Meta Pixel Code --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->!function(f,b,e,v,n,t,s)<!-- [et_pb_line_break_holder] -->{if(f.fbq)return;n=f.fbq=function(){n.callMethod?<!-- [et_pb_line_break_holder] -->n.callMethod.apply(n,arguments):n.queue.push(arguments)};<!-- [et_pb_line_break_holder] -->if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';<!-- [et_pb_line_break_holder] -->n.queue=[];t=b.createElement(e);t.async=!0;<!-- [et_pb_line_break_holder] -->t.src=v;s=b.getElementsByTagName(e)[0];<!-- [et_pb_line_break_holder] -->s.parentNode.insertBefore(t,s)}(window, document,'script',<!-- [et_pb_line_break_holder] -->'https:\/\/connect.facebook.net\/en_US\/fbevents.js');<!-- [et_pb_line_break_holder] -->fbq('init', '1103986030612659');<!-- [et_pb_line_break_holder] -->fbq('track', 'PageView');<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><noscript><img loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none\" src=\"https:\/\/www.facebook.com\/tr?id=1103986030612659&#038;ev=PageView&#038;noscript=1\" \/><\/noscript><!-- [et_pb_line_break_holder] --><!-- End Meta Pixel Code --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- Google tag (gtag.js) --><!-- [et_pb_line_break_holder] --><script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-GJ75NC87S2\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  window.dataLayer = window.dataLayer || [];<!-- [et_pb_line_break_holder] -->  function gtag(){dataLayer.push(arguments);}<!-- [et_pb_line_break_holder] -->  gtag('js', new Date());<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  gtag('config', 'G-GJ75NC87S2');<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=\u00bbhttps:\/\/ateneo.co\/landing\/wp-content\/uploads\/2025\/05\/logo_ateneo_001.png\u00bb alt=\u00bbLogo\u00bb title_text=\u00bbLogo\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb500px\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb||20px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin_tablet=\u00bb||0px||false|false\u00bb custom_margin_phone=\u00bb||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb42px\u00bb text_line_height=\u00bb1em\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb42px\u00bb text_font_size_phone=\u00bb30px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La estrategia digital<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb42px\u00bb text_line_height=\u00bb1em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#75f8f8&#8243; header_font_size=\u00bb42px\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|phone\u00bb header_font_size_tablet=\u00bb42px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>infalible para hacer engagement de m\u00e9dicos en farma<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb#\u00bb button_text=\u00bbQuiero verlo ahora\u00bb button_alignment=\u00bbcenter\u00bb module_class=\u00bbclick_popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#023066&#8243; button_bg_color=\u00bb#75f8f8&#8243; 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border_radii=\u00bbon|19px|19px|19px|19px\u00bb border_width_all=\u00bb2px\u00bb border_color_all=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_code module_class=\u00bbclick_popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb z_index=\u00bb2&#8243; custom_margin=\u00bb-215px|||211px|false|false\u00bb custom_margin_tablet=\u00bb|||265px|false|false\u00bb custom_margin_phone=\u00bb-132px|||118px|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||137px||false|false\u00bb custom_padding_tablet=\u00bb||157px||false|false\u00bb custom_padding_phone=\u00bb||59px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb link_option_url=\u00bb#\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"play-button\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"play-icon\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; module_class=\u00bbiconos_listado\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb40px||40px||false|false\u00bb custom_margin_tablet=\u00bb0px||20px||false|false\u00bb custom_margin_phone=\u00bb0px||20px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Por qu\u00e9 el <strong>78% de las estrategias de marketing digital<\/strong> en farmac\u00e9utico no funcionan<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La<strong> estrategia digital infalible<\/strong> para generar engagement en los m\u00e9dicos<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Recomendaciones<\/strong> para generar el compromiso de los prescriptores<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\u00bbventana_popup_new\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"content_popup_new\"><!-- [et_pb_line_break_holder] --><i class=\"icono_cerrar_new\"><\/i><!-- [et_pb_line_break_holder] --><\/p>\n<h2><!-- [et_pb_line_break_holder] -->  Reg\u00edstrese para ver las memorias<!-- [et_pb_line_break_holder] --><\/h2>\n<p><!-- [et_pb_line_break_holder] --><script data-b24-form=\"inline\/103\/1vt073\" data-skip-moving=\"true\">(function(w,d,u){var s=d.createElement('script');s.async=true;s.src=u+'?'+(Date.now()\/180000|0);var h=d.getElementsByTagName('script')[0];h.parentNode.insertBefore(s,h);})(window,document,'https:\/\/cdn.bitrix24.es\/b10106203\/crm\/form\/loader_103.js');<\/script><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]Todos los derechos reservados | ATENEO Digital by Menntun 2025[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia digitalinfalible para hacer engagement de m\u00e9dicos en farmaPor qu\u00e9 el 78% de las estrategias de marketing digital en farmac\u00e9utico no funcionanLa estrategia digital infalible para generar engagement en los m\u00e9dicosRecomendaciones para generar el compromiso de los prescriptoresTodos los derechos reservados | ATENEO Digital by Menntun 2025<\/p>\n","protected":false},"author":1,"featured_media":14795,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-14598","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/pages\/14598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/comments?post=14598"}],"version-history":[{"count":36,"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/pages\/14598\/revisions"}],"predecessor-version":[{"id":14936,"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/pages\/14598\/revisions\/14936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/media\/14795"}],"wp:attachment":[{"href":"https:\/\/ateneo.co\/landing\/wp-json\/wp\/v2\/media?parent=14598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}